This item has been added to your basket View basket Checkout. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Added to basket.
The Definitive Business Plan. Richard Stutely. Primed to Perform. Neel Doshi. The Art of Social Media. Guy Kawasaki.
The McKinsey Way. Ethan M. Rachel Bridge. Understanding Organizations. Charles Handy. Delivering Happiness. Tony Hsieh. Creative Personal Branding. Jurgen Salenbacher. Key MBA Models. Julian Birkinshaw.
Harvard Business Review. Brick by Brick. David Robertson. Business Plans For Dummies. Paul Tiffany. The Concise 33 Strategies of War.
Robert Greene. They will also develop and incorporate original content that directly addresses consumer needs and engages them to act. Growth is the ultimate resource constrainer, stretching all systems in a company to the limit and often beyond. Consequently, this course will emphasize management "at the limit" of what students may have already learned in other functional courses.
It will provide students with a series of frameworks, analytical skills and techniques, and decision-making tools that can be used in growing entrepreneurial businesses. The course relies on non-traditional, experiential learning methods in addition to the usual case-based method. While some classroom meetings will include case discussions involving growth-related issues, other classroom meetings will involve computer-based simulation exercises which are used by leading companies worldwide as an innovative training tool because of the rich experience it provides to participants.
Guest speakers will provide further insight into the opportunities and challenges of growth. Tech Ventures Intensity Track offers MBA students the opportunity to gain course credit for developing their tech startup while at Babson. For this intensity track, we hope that students will end the program at least with a working MVP and a plan to launch.
Some ventures may be launched immediately after the program. Students in the TVI Track will have access to focused technology mentorship, training, and an immersive, practical experience in creating and running a technology venture, as well as participation in a cohort of like-minded tech entrepreneurs with the common goal of developing high growth ventures. TVI requires an application process including an interview, and not all applicants will be accepted. This is a 1. This application-based intensity track includes elective courses in the MBA program that will help founders learn skills and processes necessary to run successful tech startups, and is followed by a lab experience in the Butler Launch Pad program that is designed for focused work on accelerating their venture.
Students in the TVI Track will have access to focused mentorship, training, and an immersive, practical experience in creating and running a technology venture, as well as participation in a cohort of like-minded tech entrepreneurs with the common goal of developing high growth ventures.
Students are expected to fully embrace the give and get model of the cohort and actively participate in meetings. Students will also work with an outside mentor. The course combines readings, discussions, lectures, conceptual tools, and guest speakers, all with an emphasis on the practical steps that students need to take to get their business up and running and keep it that way. Students should be those who can stand on their own and have the will to make it happen in a challenging environment.
Students will develop a framework for equity investing that includes idea generation, security analysis, valuation techniques e. Equity valuation and equity portfolio management are as much art as science so the course will focus on the challenges equity professionals face in the pursuit of alpha.
The reasons for this rise, and the techniques and instruments used by risk managers, are the subjects of this course. The course first considers the mechanics and the economic intuition behind the basic tools of financial risk management: forwards, futures, swaps, and options. We then apply these tools to risk management problems of firms in industries such as energy oil and natural gas , chemicals, financial services banks and securities firms , and commodities gold , and pharmaceuticals intellectual capital.
It explores the theoretical and practical issues of capital structure design, considers firm financing alternatives, including equity, long-term debt, hybrid securities, leasing, securitization, project finance, and examines the process through which securities are issued. The course also explores share repurchase, dividend policy, and risk management.
Topics covered include: i bond pricing and day count conventions; ii relative value and yield curve construction; iii duration, basis point value, and convexity; iv pricing and hedging of interest rate currency swaps; v Treasury bond futures, conversion factors, and the concepts of cheapest-to-deliver and implied repo; vi the repo GC and special market; vii credit risk and the pricing of high yield bonds and credit default swaps; and viii securitization, mortgage-backed securities, and collateralized mortgage obligations.
Credit will not be granted for both courses. This course is designed for those interested in evaluating complex long-term strategic investment proposals and valuing firms and subsidiaries for merger and acquisition purposes. Building on the foundation of the finance core, it explores finance theory to identify pitfalls, common mistakes, and best practices in corporate valuation.
It expands valuation skills by introducing the equity approach and the adjusted present value APV valuation method, the preferred approach when capital structure is changing over time e. It also covers the identification and valuation of real options embedded in strategic initiatives. This course addresses the practicality of finance in this new world. Using quantitative metrics and financial tools students will examine the measurable value of making, avoiding, or innovating in a world where the shareholder is no longer the only master. Students will analyze a range of technologies, strategies, and business models from the perspective of managers, entrepreneurs, and investors, and will be required to understand and communicate the justification for or against them, including the considering the policy issues which encourage or are obstacle to these values.
Students will learn how to evaluate the cost of externalities and develop an increased familiarity with existing financial tools.
Two life long practitioners steeped in this tradition in public markets, project finance, energy, sustainability, and private equity will take students on a quantitatively challenging and intellectually stimulating course full of lively debate, and tips from the trenches. The course will augment and extend students' basic finance skills, tools and concepts learned in core finance courses and in other courses in the Investments concentration curriculum.
In the context of a variety of individual and institutional investor types, from high net worth individuals to endowments, students will explore the simultaneous management of positions in multiple securities using heuristic, statistical and other mathematical tools. Topics covered include client assessment, investment objective setting, investment strategy formulation, security selection, allocation of risky assets, optimal portfolio selection, and the use of derivatives to meet investment objectives.
Through projects and readings, students will explore these topics in portfolio theory and practice. Tools and theories used widely by portfolio management professionals are fundamental to this course. In addition to the traditional course work, the students will study and prepare investment proposals, periodic client communications and conduct portfolio performance evaluations.
Please try again or alternatively you can contact your chosen shop on or send us an email at. Europe represents the second largest concentration of business schools after the USA and much of the paradigm shilling which takes place is of European origin. In giving sailing inquiries, have of the beneficial phone and tell consolidation rewards, looking communications, and existing services of the process Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness Architecting Enterprise: Managing. New vacancies emerged and different skill sets other than those of the classic functional competencies were being required. She previously worked in various management positions in the global consumer goods industry and is an experienced strategic management consultant.
It assumes no finance knowledge other than first-year finance. The course covers topics such as selecting a financial adviser, financing the purchase of a house, college saving, retirement saving, behavioral finance, trusts, and investment frauds and scams. Specific investment products studied include mutual funds, exchange-traded funds, municipal bonds, emerging markets, alternative investments including hedge funds, private equity funds, and commodities , annuities, and insurance products.
Consideration will be given to the problem of an entrepreneur or start-up employee who has a substantial fraction of personal wealth invested in a single business venture, including evaluating stock- and option-based compensation plans. Over the duration of the course, students may work to develop a personal financial plan for themselves, or if they prefer, for a fictional person with a defined set of financial traits.
The focus is on forecasting integrated financial statements, valuation, and deal structure. The impact of debt financing on financial statements and returns is also covered. Valuation methods include discounted cash flow, multiples, and the VC method.
Risk management techniques incorporating staging, milestones, real options, and simulation are used to better assess uncertainty and then structure transactions to mitigate risk. Students will solve real estate cash flow and DCF problems using models for property, portfolio, debt and equity interests for a variety of commercial real estate property types. Students will detailed modeling applications necessary to estimate both cash flows and values in the world of real estate finance and capital markets. Students will use and learn both Excel and industry standard software applications in the process of modelling lease by lease cash flows at the property level, portfolio cash flow consolidations, related debt structures, including first mortgage and mezzanine debt, and equity waterfall structures.
This course includes explanation of the theoretical issues and concepts involved in these practical applications. This course is intended for students who have an interest in real estate or who desire to expand their knowledge of finance to include real estate. On the micro level, students will learn what impact investing is compared to other approaches, and how to direct investments from all asset classes to address different capital needs of mission-driven businesses and sustainable investment initiatives.
In teams, students will devise impact theses and strategies for a wide range of investors, and conduct research, engage and then pitch viable, desirable and feasible impact investment opportunities. These strategies are guided by quantitative models that identify, quantify, and manage risks and expected return. In so doing, students learn how to make decisions in an uncertain environment.
The course is based on an experiential learning approach, in which trading simulation software provides a platform for delivering learning-by-doing cases. Specific cases covered in the course include: agency trading; principal liability trading; algorithmic market making; managing risk capital with value-at-risk; transportation, storage, and production arbitrage in commodity futures markets; and agricultural hedging. The course also covers fundamental concepts in market microstructure, such as bid-ask spreads, price discovery, information asymmetry, liquidity, and inventory risk.
It will cover the mathematical underpinnings of forwards, futures, options, swaps and more exotic derivatives, as well as the practical uses of these derivatives to hedge and manage risk. This course will cover the Black-Scholes option pricing formula, binomial trees and risk-neutral pricing.